EG Robotics Identity
My work with EG Robotics involved a complete re-design of the website, flyers, and email templates used by the company. Most of the content I designed is geared toward elementary students in grades 3 – 5. Initially I had trouble balancing between creating designs that were too childish, (for a younger audience than 9 – 11 year-olds) and creating designs that were too visually pleasing, simplistic, and not fun enough. However, once I became more comfortable with the target audience, I struck a balance and brought a new and effective image to the company.