Comigraphics: every designer needs to know

“What’s a comigraphic?” you might ask. Well it’s an infographic in the form of a comic! It brings all the informational messages you would normally get from an infographic, but presents the information in a more manageable format. Following a storyline like a comic allows the reader, visitor, or user to feel involved and invested in the information. Below is my first comigraphic featuring, “Giggle” my representation of Google. He tells us a few cool facts about himself. But don’t take my word for it, find out for yourself!

google-comigraphic

Sitting in class a few days ago I thought to myself, “Zim, infographics are cool but they’re kind of boring and hard to follow a lot of times. What if we could tell a story at the same time? What, you mean like a comic? Yes like a comic! We should make an infographic that tells a story like a comic but still throws in the information. Yo man that’s a great idea!”

Unfortunately I’m not the one to coin the term. I did a google search of “comigraphic” after I had thought of the word just to be sure I was being completely original. Alas, someone had already thought of it. Some pretty nifty marketers beat me to the punch it seems, so kudos to those guys! But what’s been done can always be done better!

A message to all marketers and designers: Get out there and start making the spectacular comigraphics that the world deserves. Watch as your information comes to life in an entirely new and intriguing manner. It’s hard enough making raw data mean something to people, make the job easier for you and tell a story. A beautifully drawn out and easy to follow story that pulls at the heart strings and makes customers swoon. Okay i’m being overly dramatic but you get the point. Let’s go! 🙂

Questions:

  • Had you already heard of the term “Comigraphic” before reading this?

  • What kind of projects would be the best to use comigraphics with?

2 replies
  1. Cathrine Baab Holm
    Cathrine Baab Holm says:

    Hi Zimri
    Never heard of the term “comigraphic” before, but it’s pretty awesome. I’m familiar with it though – I’ve seen it used in math books for kids in middle school and in commercials for insurances and other commercials where a lot of facts are flying around. Getting numbers and hard facts visualized makes it easier for everyone no matter age or education to understand.
    Thanks for some great and helpfull videos (y)

    Reply
  2. Nishita Wojnar
    Nishita Wojnar says:

    Infographics are cool, nifty things – at least in concept. In most instances, I’ve seen infographics where the designer was focusing on delivering beautiful aesthetics and completely missed, or lacked, an understanding of the content. I’ve seen infographics overloaded with visual elements, infographics with no logical order and infographics so puzzling that you just give up trying to decypher them. Now, don’t get me wrong – infographics certainly have potential; designers just need to understand how and when to use them as a means of communicating. *shoots a look at the infographic CVs*

    Comigraphs, which are a new concept for me, might be a means of forcing designers to focus on what’s important when creating infographics. Comigraphs should encourage a designer to think about every visual element, its purpose within the infographic, and on building the end-users understanding in a logical order – the way a story does! This might lead to a tidier layout, with an obvious structure, less overall content and a meaningful, coherent experience. It’s an encouraging and intriguing approach for improving infographics. I like it!

    Where would I use an infographic? Hmm… technical science papers seem to be a good place to start! I would also encourage companies, especially start-ups, to use comigraphs to convey their data to the public. Video games companies could benefit from comigraphics too; just imagine recruiting new players for a new game by summarising the previous games and statistics in the form of an infographic that made sense! (It’d also look cool).

    Reply

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